will select users with the same preferences to form a community, gather users with common topics, and then conduct various operations through phone database the creators. The method, coupled with a full range of measured videos, is close to the public life, attracting fans to convert into consumers, and directly importing the e-commerce platform of Xiaohongshu through the product link below the video, successfully attracting the young people of the Z generation to join. At present, it has nearly 300 million registered users, and has become an indispensable platform for the Z generation.
It has also attracted many young people of the Z generation to become content producers, and has developed various types such as short videos, shopping notes, word-of-mouth marketing, etc., which not only provides young people with The space to play is also a company that Chinese young people want to invest in. The complete e-commerce training program cultivates industrial talents, and more than 2,000 Gen Zs have entered the cradle of creativity The e-commerce industry is also one of the industries that Generation Z is eager to invest in. With the pulsation of current events and the volatility of technological development, there is a lot of room for creativity.
Taiwanese e-commerce companies such as PChome also provide a stage for young people in terms of creative ideas. For example, the winning works of the Times Golden Calf Award this year are from the team of the Department of Commerce and Design of Zhongyuan University. Taking PChome's existing heart etiquette as the theme, they planned the "August Heart Etiquette, Good Week 8!" marketing plan to re-evolve PChome's heart etiquette! This year, PChome's heart etiquette, which is entering its fourth year, is a festive schedule that combines the three important festivals in August, Father's Day, Qixi Festival, and Zhongyuan Festival. Creating festivals with marketing strategies also establishes PChome's brand image.