Product R&D is a corporate activity full of uncertainty and high risk. Many companies want to do product R&D, but they rarely have the courage to invest. To put it bluntly, they still lack confidence in the market direction and lack of risk-taking. ability. The category email list author mentioned the concept of " stock products " in previous articles. The emergence of stock products is a result of our constant trial and error in product development. in the of people's sight, or even disappeared in the end, which makes people sigh. In the process of product development, how category email listto make trial and error at low cost? How to quickly correct yourself when you make a mistake.
This is indeed a question that we product people have to think about. 1. Reduce mistakes: the process of attaching importance to MVP When we opened category email list the inventory products that were not accepted by the market, we found that the functions of the products themselves are very rich, and the process we have experienced is relatively long. Why can't For the category email list most part, we don't have a process to build or value an MVP. MVP (Minimum Viable Product) - Minimal Viable Product. MVP is a product theory, and the concept sounds complicated, but you can think of it as a plot synopsis for a movie, or a character introduction for a comic. The point is that it should be made at a very low cost, yet showcase the main features of the final product.
MVP is to deliver a usable minimum set of functions in each iteration, the functions of this set can meet the basic needs of users, although not perfect, but at least usable. Then iteratively make products that meet customer expectations until category email list finally fully meeting customer needs. Especially before the product is established, in order, then we can send the coupons to the users, divert traffic to the merchants, and finally get a commission from the category email list merchants. It sounds very reliable, do you want to develop a platform to collect coupons for users, and then make a verification platform, trading center, settlement center for merchants... One company does this by collecting coupons and emailing them as a PDF. What about the write-off, transaction and settlement of cards and coupons? Manual reconciliation.