To start when there is so much to do?! We're here to help you break down that first big task into manageable steps – 16 of them, in fact, which may seem like a lot of steps, but we believe in small steps. However, we are not talking about the steps you need to take before this one, like choosing your email marketing platform and setting it up and running, or building your internal mailing list or segmenting. . No, for the purposes of this article we assume that you are already associated with a provider like maropost and are now ready to put this platform into play with a list already in place. Now about this article, it is important that you follow these steps in order. It's kind of like a board game that only lets you move forward when you've completed the necessary task.
Have you ever played monopoly and been stuck in jail for the required three rounds because you couldn't double your way out? Yeah, that's how it is. Follow company mailing list these steps in chronological order for best results. Skip a step or two here at your own risk, and then you can probably forget to pass go and collect $200! And another thing about this article: it's all the work and strategizing you do before you have an email campaign ready to roll out. So read the steps, do the groundwork, and get ready to create not an old campaign, but a successful one. 1.
Understand what we mean by “email marketing campaign” first of all, know what is meant by “campaign”, because it is more than a one-time message. Dictionary.Com defines the campaign as a "Systemic course of aggressive activity with a purpose." granted, we're not encouraging you to be an aggressive email marketer, but we do want to emphasize the "Systemic" part of this definition. You do a series of emails, and the more strategic and well thought out the series, the better the execution and therefore the results. 2. Know your goal next, know your goal with this email marketing campaign. This is the key! Without knowing your goal, you will be ineffective in all your other efforts, from your list to your content to your design and metrics.