Today we enter the fourth module of the business model map, which is what we call value creation; in the first part of this module, I want to discuss with you a topic called UVP. What is UVP? It comes from an English phrase called Unique whatsapp database Value Proposition; when we translate it into Chinese, its meaning is called Unique Value Proposition; at this stage, we want to deliver and deliver value to our users, so you must have A whatsapp database very clear, unique value proposition . In this, the so-called UVP actually has a different concept. U stands for unique .
Uniqueness is actually used for our external competition. Compared with other competitors, where is your uniqueness and whatsapp database where is your differentiation. V stands for value . The value is relative to the user; that is, what value does the positioning and value of your product have to the user, and what can you give him what he wants. If we whatsapp database said that I talked about the concept of UVP and you still have a little ambiguity, I would make it more obvious. The so-called UVP has two points to remember: The first point is what the user thinks of when he thinks of you.
Think about it. When a user thinks of your company, your product, or your entrepreneurial project, what will he think of? This is the first whatsapp database one you want to focus on. Ni Yunhua: Business Model Canvas - How to Find Unique Value Proposition The second point is that when a user thinks of something, the first thing that comes to his mind is your whatsapp database brand and your company? So in the process of thinking about UVP, you are thinking about these two most direct or straightforward concepts. Let's take a few examples. For example, I asked you a question. You have a scenario today, and you want to send a very important contract to your client.