In the previous article, we clarified how to determine the project goals and how to determine the stakeholders. In this article, we will sort out how to bulk sms service determine the research method and how to determine the research questions. First, let's sort out the basic process of B-side product demand research, as shown in the following figure: 01 Determine the research method Before implementing demand research, we need to determine the method of demand research so as to implement subsequent demand research. There are three bulk sms service main methods of demand research for B-end products, namely [industry research], [in-depth interview], and [research conference]. So under what circumstances should we choose which specific research method?
And what questions should be paid attention to in each research method? Below I will sort out the applicable scenarios and precautions of these three bulk sms service research methods. 1. Industry research B-side projects usually include internal self-research projects and external customized projects. For internal projects, product managers already have a certain degree of familiarity with the industry, but for external customized projects, product managers know the customer's industry. There are relatively few, so we need to do in-depth research on the industry and have in-depth experience with the relevant functions of core competing products; through bulk sms service researching the industry and experiencing competing products, we can quickly understand the industry and sort out the questions that need to be asked of the respondents during the research process. .
If we do not conduct industry research, our understanding of the industry is not enough, which may lead to the need for respondents to popularize the basic knowledge of the industry for us most of the time during the research process, resulting in bulk sms service long-term and low-efficiency research needs; therefore, whether it is an internal self-research project Whether it is an external customized project, industry research is a demand research work that product managers must do. There are two methods of industry research: 1.1 Research classic management cases for business Online business is usually a mapping of offline business scenarios, so whether it is self-developed or customized projects, we can usually find the same type of business cases in the bulk sms service market for research. For example, a large-scale manufacturing enterprise wants to develop a supply chain financial platform. Since commercial credit is still the main force of currency credit,