We further analyzed the costs associated with Microsoft Advertising . This goes into more detail and reveals some very interesting statistics.
Ad display options
Like Google Ads, Microsoft Advertising offers ad display options. Some are the same as Google, but some of Bing's unique extensions are very exciting and unique.
Image extension You can upload an image and place it next to your ad copy. If you sell red dresses, you can display the best dresses next to your ad. There's a better way to get your ad clicked than to show that your ad is relevant. This is especially exciting for the hospitality industry, as Instagram does show the number of people who like to see food photos.
Action Link Extensions These are calls to actions placed inside an ad that direct the user to the action page (rather than the final URL of the ad). This can be a booking, buy now, sign up, or contact button. For Cork Ladies Bicycles Zone example, if your ad points to a search page, you can also use the action link extension to send users directly to your booking page.
In addition, there are many other social extensions (including Skype buttons) and traditional Google Ads extensions (locations, calls, callouts, etc.). Overall, some very cutting-edge and useful options are available.
Bing has many more benefits, including the option to import Google advertising campaigns for quick and easy setup. We'll talk about this later in this post.
In 2015, Google accounted for 89.41% of all online searches,