There's something I find so calming about taking a "mental break" to scroll through my Instagram feed cell phone number list of beautiful, high-quality images. And a lot of those professional-looking photos are taken by your average iPhone owner who has simply become a master of Instagram filters. Whether you're just starting cell phone number list to dip your feet into the world of filtering your photos or trying to up your game in 2020, you've come to the right place!
What is an Instagram filter?
An Instagram filter is a feature of the cell phone number list social platform that allows you to edit your photo with a single click, by simply applying preset changes to the image that Instagram has created for you. The good old Instagram filter was first launched in 2011 with some simple options to filter your photo with higher resolution, optional border or nice slant effects. While these options might seem basic now, it was a whole new world for cell phone number list people without photo editing chops.
These days, Instagram lets you choose from 25 filters! Here is an example of a cake I made but photographed in pretty terrible lighting. The cell phone number list first unfiltered photograph is on the left. The cell phone number list middle is filtered with Instagram's 'Gingham' filter, and the right side offers a vintage black and white feel with the 'Inkwell' filter. As you can see, simply clicking a button and applying a filter allows you to drastically change the look and feel of the original photo, which brings me to my next point.
Essential rules for Instagram filters
While Instagram filtering may seem easy and fun, it's important not cell phone number list to get carried away with it, especially for marketers who use their feed to convert followers into customers. To ensure your filtering game stays aligned with your business goals, keep the three guidelines below in mind. Your feed should be consistent so users aren't put off by mixed messages from your business. Consistency has also proven to be statistically effective for marketers. In fact, 60% of the cell phone number list biggest brands use the same filter for every post !
Don't "over-filter" your photos
Alright, that's it: please, please don't over-filter your photos! As you explore the cell phone number list world of filters, you'll notice that Instagram gives you more editing options even after applying a filter, like increasing saturation or adding a “tilt shift” (essentially a little blur in certain areas cell phone number list of the image). These features are really cool, fun to play and can lead to some nice results. Unless you get carried away, which is easy to do!