If you shy away from internet advertising we strongly recommend that you rethink it because if you aim to capture potential customers in a short period of time Google Ads or Display campaigns are your tools. However in order not to waste money it is necessary that the campaigns are designed launched and monitored by professionals in the sector. If I have seen you I do not remember We will not get tired of stressing the importance of building customer loyalty once it has been captured. Because just as important as attracting clients is the way you work to keep them by your side. Converting them into fans of your brand is not an easy task but you need to work hard and very well so that they don't leave through the same door they entered.
If you follow Guk's blog this topic may seem strange to you because we have been talking about newer ways to reach your audience for some time: inbound marketing content Latest Mailing Database marketing social networks These methods however are not at odds with others. traditional as the presence in the media which continues to be a good way to publicize our brand and reach a mass audience. Are you waiting for a call from a journalist to speak on the radio in the press or on television and you have no idea how to act? The way you approach an interview is crucial to successfully conveying your most important ideas and reflecting the image that interests you most. In our post today we offer you some tips to succeed in an interview with a media outlet.
Put yourself in the audience's shoes When you are the audience are you interested in technicalities the way the interviewee's entity is organized or the specific techniques they use? Surely not right? The general public is looking for solutions that can be useful interesting explanations and compelling stories. Offer short and simple messages. Don't talk about how you do things but about what they can contribute to your audience. Put yourself in the place of someone who listens to you from the outside and knows nothing about you or your company. Act naturally Do not try to seem what you are not because it will be noticed. And do not think that offering an image of naturalness and closeness implies ceasing to appear professional. On the contrary: much more confidence is transmitted when speaking with a certain spontaneity than when reciting a memorized text like a robot.