video results via thumbnails, mostly from YouTube. Videos are especially popular for "How to..." searches. To maximize the chances of appearing in the SERP with your videos, you must take into account SEO optimization practices for YouTube : titles, descriptions, tags, categories, etc. It is also interesting to look for ways to attract clipping path service an audience to your company page from your YouTube channel. SERPs-guide-for-positioning-web-videos 6) Reviews Reviews are a key element in building trust . Google's SERP typically includes reviews for searches related to software, products, hotels, restaurants, recipes, and more. Reviews appear below the page
URL and above the description and show the average rating and number of votes. To increase the chances that this information will show up in your page results, you'll need to mark your page reviews using structured data so that Google's search engine can interpret them correctly. SERPs-guide-for-web-positioning-reviews 7) Site links In some cases, Google not only displays a description and a link for each search result, but also includes additional pages from the same site with their corresponding links and descriptions. This offers a "shortcut" to users to reach the key pages of your website and also, by taking up a lot of space on the results page, they improve your visibility and "take away space" from the competition.
As in the previous case, organizing your website using structured data multiplies the chances that your site links appear in the SERP. SERPs-guide-for-web-positioning-site-links 8) Shopping Results Shopping results are not organic elements, but are part of the formats available in Google Ads . These are advertisements specially oriented to encourage the purchase of a product, which show images, prices, reviews and other elements. Due to their great conversion potential, they can be a very interesting option to consider for searches with high purchase intent. SERPs-guide-for-positioning-web-shopping In conclusion...