A quickly generating business-relevant insights from it are you using and machine learning tools to automate repeatability tasks you can generate interest in your webinar by connecting with potential attendees. Skip to content b2b smart data logo home solutions best practices references about us knowledge recognize cross- and upselling potential thanks to smart data analysis is that they know too little about their existing customers and potential new customers. Which question or which problem is driving you around at the moment? Are there changes within the company that imply new requirements and wishes? What is my (potential) customer really interested in? The result of this ignorance is that you may miss important cross- and upselling opportunities.